Press
TWM in the news
What newspapers, trade magazines and tech writers have said about Track What Matters, from our launch in July 2025 to today. Every story links to the original article.
- Stories
- 30
- Publications
- 30
- In the news since
- 2025
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Could this new walkie-talkie be Gen Z's next quirky tech obsession?
A look at the TWM Talkie, a push-to-talk handset that works over mobile networks and Wi-Fi, and why it could suit people who want to talk without picking up a phone. Roadcast's Sridhar Iyer explains where it fits for businesses too.
Read on News Patrolling (opens in a new tab) See the TWM Talkie
2025
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An eye for your car ride
Financial Express explains why a dash cam is worth having on Indian roads, from insurance claims to road rage, and reviews two dual-channel models: a premium Pioneer and the budget-friendly TWM.
Read on Financial Express (opens in a new tab) Shop TWM dash cams
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TWM By Roadcast Unveils Its B2C Campaign
TWM's first consumer campaign is a rap music video that makes the case for everyday safety, featuring the ID card tracker, the GPS car charger and the pet tracker.
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Roadcast Unveils 'TWM: Track What Matters' – A Smart Foray into the D2C Tracking Market
After nine years of building tracking software for businesses, Roadcast brings it to households with TWM: trackers for people, pets and vehicles, dash cams and an ID card with an SOS button.
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Roadcast launches 'TWM: Track What Matters' – A game-changing move into the D2C smart tracking market
The trade magazine covers the TWM launch and its range for vehicles, pets, children and elderly family members, including GPS trackers and SOS-enabled ID cards.
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Roadcast Enters D2C Market With TWM A Smart Tracking Platform For Everyone
How TWM puts GPS trackers, pet trackers, safety ID cards and parking QR stickers behind one mobile app, so a family can follow everything it cares about in one place.
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Roadcast Launches TWM (Track What Matters) – A Game-Changing Move into the D2C Smart Tracking Market
Mobility India reports on launch day: GPS trackers, dash cams, safety ID cards with an SOS button and parking QR stickers, all run from a single app.
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Roadcast enters D2C space with launch of TWM tracking platform for personal safety and monitoring
MediaBrief on Roadcast's move from business software to consumer products, with co-founder Rahul Mehra on why the company built TWM.
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Roadcast Unveils TWM: A Bold Leap into the D2C Smart Tracking Market
Local Samosa introduces TWM to its readers: smart tracking for vehicles, pets and children, plus a Safety Tracker ID Card that can call for help.
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